Social Media Archives - Comstar, LLC

Where Does Social Media Fit Into Business?

Joseph Como — Tue, 27 Oct 2015 17:41:59 +0000

When you think about using social media to move your business forward, think about building relationships – they way more and more people are today, with an electronic connection. Understand who your customer is… It’s important to keep your business identity strengths and share your brand with those who follow you on social media. Many companies will take away focus ...

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Google Wallet: simplify financial transactions

Joseph Como — Fri, 25 Sep 2015 18:56:34 +0000

Google is growing and coming out with fresh and new ideas. Google, recently updated its Wallet app for all iOS devices. The newly updated Google application will now let its users receive and send money to anyone they wish here in the U.S.A! How cool! The new app is expected to release on September 28th 2015. Version 10.16.10 of Google ...

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The Dislike Button: Social Nightmare or Marketing Dream

Joseph Como — Mon, 21 Sep 2015 21:43:15 +0000

The Facebook ‘dislike’ button has been a long time request by many fans of social media. Some think that the dislike button will be toxic to our relationships. Others fear it will be abused, leading to to bullying and fostering of further negativity. “It seems that we have been become so fragile that any sign of negativity — even ...

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Magnetize Your Website With a Dedicated Landing Page

Robert Holdeman — Mon, 03 Nov 2014 17:53:16 +0000

Think of a landing page (aka a lead generation page) as a sort of “smart magnet” for your website. It wants to be smart enough to attract visitors interested in just one thing and convert them into leads or even sales for you. It does this by being focused on one idea, service, product, or even geographic area so that ...

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Good reasons to Recruit with Facebook

Joseph Como — Tue, 31 Jul 2012 15:00:03 +0000

Facebook ads aren’t just good for driving sales, they can be good tools for recruiting employees. The opportunity to recruit among your target audience could attract future employees who are not easliy reached through traditional channels. Candidates Hang Out on Facebook Facebook is one of the world’s largest social networks and the site is heavily integrated into the lives of its users. Each day, 398 million ...

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Legal Risks to Using Social Media

Joseph Como — Thu, 28 Jun 2012 21:58:32 +0000

It’s probably never crossed your mind that your business could take on some legal risks if you or your employees use social media as part of your marketing strategy. It’s a good idea to take the follow under consideration when promoting your company through social media. #1. Intellectual property Be careful about using content created by others. It’s OK to comment ...

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5 Myths of Social Media Marketing

Joseph Como — Wed, 20 Jun 2012 20:45:18 +0000

Social media marketing is all the rage and yet it appears to be here to stay. Unfortunately, so are the misconceptions. You may be a small business owner considering putting your time, money and energy into social media marketing. Before you dive right in, here are some myths that require busting! #1: Social media marketing is free While it’s true ...

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Salesforce buys Buddy Media for $700 Million

Joseph Como — Tue, 05 Jun 2012 21:44:21 +0000

The cloud-computing giant, Salesforce, announced the purchase of social-media company Buddy Media for almost $700 million. Salesforce faces increased competition from Oracle and other software pwerhouses. Oracle is ready to announce its Public Cloud service, most likely launching it this week. With launch of Oracle Public Cloud, Oracle is inducing a major technological challenge to Salesforce. Buddy Media focuses on social network marketing, selling ...

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Defending the Internet

Joseph Como — Wed, 30 May 2012 20:32:19 +0000

A group called the Internet Defense League is trying to create a a way to mobilize open-internet activists to protest against legislation that would crack down too tight on the Internet. The group’s motto: “Make sure the Internet never loses. Ever.” The group has come up with a “bat signal” to rally their followers. Tiffiniy Cheng is co-director of the nonprofit ...

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What Are People Saying About Your Company?

Joseph Como — Tue, 27 Mar 2012 15:00:56 +0000

There are ways to find out what people are saying about your company, your products and your advertising. Tip #1: Set up to receive Google Alerts. Google Alerts crawl the internet for any reference to a topic you are tracking and will alert you in an email. Let’s say, for example, you want to track your company name or product. Anytime they ...

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