You have your blog all typed up and ready to go, and that’s great! There are a few things to consider, however, before you click the Publish button. Does your post stay on topic and flow smoothly? Is it easy to read? Most importantly, is it useful to your reader? These are all questions that you should ask yourself before sharing your post with your readers.
It is easy to begin your post with the topic you selected, and start to stray from it as you get further into your post. One thing makes you think of another thing you can write about, and before you know it, you are on a completely different topic. While you are still getting great information to the reader – it isn’t what they are reading the post for. They are reading it for what you originally said you were going to talk about. You don’t want to disappoint the reader! Deliver to them what you promised in your title and opening statement.
Staying on topic is key when it comes to making your post flow and make sense. If you begin to change ideas every few sentences, your post will become choppy and difficult to read.
Is there a word or idea that you want to really stand out to the reader? Try bolding a word or italicize a phrase. It will place emphasis on it, and get your reader thinking, “This must be really important for me to know.”
No one wants to read a blog that resembles their favorite novel. Having all of your text in one continuous stream of words can be overwhelming and harder to read. Breaking up your post into small paragraphs allows for an easier read, and it also makes skimming the post much easier on the reader. Also, take into consideration the word count on your post. We believe an ideal length is between 200 and 500 words. If your word count greatly surpasses this, consider revising your post or breaking it up into 2 or 3 smaller posts.
Is your post worth reading? Will your readers be glad that they read it? Make sure that you aren’t rambling on about something that your readers won’t have interest in, or something that pertains to a different audience. Writing about what you know your readers enjoy will keep them coming back for more.
One last simple question, and then you are done. Did you check for spelling and grammar mistakes? A simple misspelling of a word or an extra comma can make your post look unprofessional.
Did your post past the test? If it did, congrats! Hit that Publish button!
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