3 Things Your Home Page Should be Home To

Joseph ComoWebsite Tips

Your home page is the single most important page on your website.  It’s the first impression of your business on your visitors.  It welcomes them, and sets the tone for your site.  It shows your visitors that you can deliver to them what they are searching for.  Your home page needs to  be easy to read or scan, and should use the word “you” a lot, to set a more personal tone with your visitors. The text should address 3 main things: why your visitor came to your site, choices on what you offer customers, and an overall picture of your business.

Your visitor is on your site for a reason, so make sure you address that reason in a clear manner.  Speak directly to the visitor.  Let them know your recognize their problem and that you are able to help them out.  Sell the merits of you company and what you can do, not just how your industry in general can help your visitor.  How does your business in particular benefit your visitor?  Tell them!  Will you save them money?  Increase their sales?  Fix their leaking roof and then shine their shoes?  Be proud and say what you can do for them!

Make it easy for your visitor to see what types of choices you are presenting them with.  Have a navigation bar, as well as links right in your text.  That way, a visitor can read or skim, and click on the link that will take them to what they want to read more about.  Try to not go overboard on these though.  Don’t put navigation bars on the top and side of the page, an info box on the other side, and links in the text and in boxes at the bottom of the page.  It’s too much to look at, and just clutters everything.

Lastly, make sure that the text on your home page paints an overall picture of your business.  Write about any big selling points of your business.  An example could be that your family-owned business has been around for 75 years and knows the in’s and out’s of every type of cabinet installation, or that your convenient location allows for quick service.  Leave an image in your visitor’s mind about how certain aspects of your business will really help them get what they are looking for.

If you are working on writing your home page, hopefully these tips will help guide you in doing so!

Starting to make your own website but have no idea what you are doing?  Contact Comstar today at 262-953-6000 or visit us online at comstar.biz and see what we can do for you.