Twitter has grown very popular among small businesses as an incredible way to market through a social media platform.
If your company hasn’t signed up on Twitter yet, sign up for a business account today! Twitter itself offers an easy to use guide to help you understand what it can do for you.
Tip #1: Spend a few minutes becoming familiar with Twitter. Do some basic searches to find out what type of content and service is available. Search using key words that are applicable for your industry.
Tip #2: Take note if your competitors show up! If they do, pay attention to how they use it.
Tip #3: Search for your own company name. You may be surprised to see your customers are already talking about you! Start thinking about a strategy on how to use Twitter for your business.
Tip #4: Twitter offers businesses unique marketing tools such as desktop and mobile Twitter apps like TweetDeck, Seesmic, and Tweetie. Some apps will allow you to set up predefined searches so that you can monitor important keywords (like your business name!). You can also group people you follow into organized and relevant ways. There is also a web tool called Twitterfall, which will allow you to set up more advanced searches to follow trends and “hot” industry topics.