Responsive Web Design . . . Search Engine Benefits

Joseph ComoWebsite Trends

The topic of SEOs warrants more discussion, as many businesses absolutely must have sites that help them find prospects, and ultimately customers. Here are some key points regarding responsive web design and search engine optimization.

Responsive sites are easier for search engines, including Google, to find. Responsive sites provide a single content set. This is important because repetitive content …

–  Makes searching more difficult

– Can hurt accuracy when the search engine prioritizes

– Can slow the search engine.

A single URL helps with SEOs. If you want the technical explanation, Google offers this:  Sites that serve all devices on the same set of URLs, with each URL serving the same HTML to all devices and using just CSS to change how the page is rendered on the device. This is Google’s recommended configuration.

If Google has a preferred process, it’s best to follow that. As Econsultancy states, “If Google is happy, your rankings will be.”

Bounce rates are another factor. If visitors leave quickly because they’ve accessed the wrong site—for example, a desktop design instead of a desired site for a mobile device—they will increase your bounce rate. Higher bounce rates hurt SEO rankings. (As a sidenote, bounce rates go beyond SEOs. A visitor has taken the trouble to come to your site, and has left. The customer has walked out of the store.)