Asset or Expense?

Joseph ComoWebsite Tools

Your website can be a valuable asset or just another expense.

Your website must be both useful by design and used by those searching for what you offer to be a true business asset.

The best, most useful websites utilize both proven and cutting-edge technologies to grab the attention of the visitor, perform critical business functions and generally provide an experience that invites exploration and demands a return visit.  Content Management tools and database driven applications mean that websites can be kept fresh with real-time information.  Fresh, exciting content means return visits.

The most used websites are found as the result of internet searches, so an internet marketing strategy with an ongoing, well managed search engine optimization or pay-per-click program is a must.  Traffic from search engines is a sure way to build a community of users who will spread word of your site, if they find it to be useful – in turn, making it more used.