Web Marketing
Web Marketing
Driving Traffic to Websites for Over 25 Years
Over the years we have developed proven techniques to drive traffic to our client's websites. One strategy does not fit all, as we work closely with your team to determine the best manner to approach your online marketing, potentially leveraging resources you may already have in place. We may recommend one, or several of the following offerings to meet your needs:
- 5-Star Reputation Builder
- Search Engine Optimization
- Pay-per-click Advertising
- Lead Forensics
- Authority Visibility System
- Email Campaigns
- Social Media
- Blogging & Copywriting
with this simple system
traffic with better search rankings
designed to get immediate results
at your website: prospect, customer, competitor
while improving your Google rankings
interest in your business
feedback, and build customer loyalty
publishing on sites with high authority
We all want 5 star reviews from Google. Why? A company with a 5-star rating will be displayed higher in search results than similar local businesses with lower ratings. Maintaining positive online reviews offers a valuable boost to your local search engine optimization (SEO)
Well, how do you do that? We have an excellent, and affordable method, to give you the best shot of receiving a 5-Star review and/or mitigating situations that need remediation. We call it the 5-Star Reputation Builder.
In a nut shell, we have automated a process that allows you to encourage feedback from your website visitors. If the feedback is positive, they are encouraged to fill out a 5-star review on Google. If they leave a concerning review (one that is below 4 stars), you have a chance to reach out to the visitor to resolve the issue prior to leaving the Google review, hopefully resulting in a good rating.
For more details, or to sign up for this service, click here.
Your website can’t accomplish much of anything without attracting visitors. Search Engine Optimization (SEO) is a cornerstone service we specialize in to drive visitors to your site.
SEO sets out to increase the quantity and quality of traffic to your website through organic search engine results. The ultimate goal of SEO for business is to generate organic traffic (searchers who click through to your website via a search engine).
We start by understanding the visitors you want to attract, identifying key search words, and running them through our predictive software to maximize results. Each period we not only report on the results, but we have a conversation (rare in these high-tech days) on how well we are doing and our next steps to improve results. We even keep track of conversions!
SEO broadly promotes your business in your search rankings. SEO, coupled with Pay-Per-Click (PPC), allows your campaigns to target specific products or services you want to emphasize.
Pay-Per-Click (PPC) advertising provides fast and effective results. This tried-and-true service allows targeted online marketing campaigns for your products and services. PPC is
Plus, many clients appreciate PPC ads because they are cost-effective. As the name indicates, you only pay for the ad placement when you get a click.
We start by understanding the products and/or services you want to emphasize and then we identifying key phrases, run them through our predictive software to maximize results. We also manner the entire ad development and bidding process to maximize results in an affordable manner. Each period we not only report on the results, but we have a conversation (rare in these high-tech days) on how well we are doing and our next steps to improve results. We even keep track of conversions!
PPC targets specific products or services you want to emphasize. PPC, coupled with Search Engine Optimization (SEO), broadens the reach of your targeted campaigns.
Turn you unknown website visitors into hot leads by accessing real-time intelligence that shows exactly which businesses visit your website and what they are looking for using Lead Forensics.
Uncover anonymous website visitors. Identify the businesses that visitor your website but don't inquire. Access full information about those businesses including:
- Business name
- Telephone number
- Address
- Industry
- Company size
- Contacts
Action leads before your competitors. Gain the competitive advantage with real time alerts when visitors of a chosen criteria visit your site. Create watch lists and be alerted when businesses of interest visit your site and automatically assign leads to your sales team to take action.
Close sales leads you never knew you had. When a whopping 98% of B2B website visitors don't make an inquiry, you could be missing out on leads that are in the market to buy. Turn website visitors into sales leads by uncovering exactly what they looked at on your website and for how long. This may help increase your conversion to sale.
Increase you online ROI. Track the end to end journey of the businesses visiting your website, so you can attribute leads and sales to specific marketing activity and channels.
When implementing our Authority Visibility System, we create content to be distributed to news sites which Google views highly which in turn boost rankings. This consists of writing one focused article each month, getting authority sites (major news organizations) to pick up the content nationwide. This builds quality links and citations for your business to deepen your reach on the topic of focus.
The Authority Visibility System goes deep. Each month there is a single article focused around a single topic. It will only get attention to a handful of potential search phrases. But since it is placed on high authority websites, Google gives it a ton of value. The articles themselves will show in the search results very fast because Google treats them as news (because the sites are news sites).
In these articles, the links back to the site elevate the standing of the entire website with Google. Plus, the citation of name, address, and phone number give Google what it needs to rank a site in the local search results. Each time we do this, we're strengthening a select few phrases to the point where you get a fast rise with the article, and eventually the site (usually in 3-5 months), showing on the first page of the search results. When we go deep, we elevate everything.
How are you staying in touch with current customers or visitors who show interest in your organization?
Using email blasting and drip marketing tools allow you to stay in touch wirth your customers and prospects. When you need to send one message to many recipients, email blasting is efficient. However, when a prospect takes a step toward you, a drip mail campaign assists in converting prospects to clients. Drip marketing is a communication strategy that sends, or "drips," a pre-written set of email messages to customers or prospects over time, according to a controlled schedule.
At Comstar we have one tool that can do both email blasting and drip marketing campaigns. Standard features include unlimited lists, easy-to-use editor, statistics, throttled delivery to prevent blacklisting, automatic bounce handling, opt in/out, campaign cloning, etc.
By adding social media management (Facebook, Twitter, Google My Business, etc.), Comstar expands your reach across the Internet. We offer 3 packages, combining traditional online marketing of SEO and PPC along with powerful social meeting postings, resulting in more traffic and conversions.
- Search Visibility - Objective: Get your business showing up in the search results.
- Social Visibility - Objective: Get your business showing up in the search results and on social media. This captures the attention of people who are searching, but also influences others when they first start thinking about purchasing your services or products.
- Lead Generation - Objective: Get your business showing up in the search results and on social media, with the goal of getting prospect to identify themselves. This captures the attention of people who are searching, and influences others when they first start thinking about purchasing your services or products. A path is offered for them to provide their contact information and receive automated follow-up, keeping your options at the top of their mind.
Your intentions are good. You plan to update your site or blog, but rarely if ever get around to it. (Perhaps your day job gets in the way?)
Comstar can help. Our content development services will keep your website fresh, and bring your expertise to the forefront, too. We primarily do this through white papers, blogs and video.
Our professionals create this content with your help. They conduct interviews and turn that information into words or videos. You approve the content, and then post it. (Or, if you prefer, Comstar can handle that, too.)
The keys to our service are productive use of your time, a quality end product, and an ability to re-purpose content across many platforms to maximize its value. (The content we help you create might be posted on your website, your blog, and Facebook … .)
Wouldn’t it be nice to have fresh content in all those places?
We all want 5 star reviews from Google. Why? A company with a 5-star rating will be displayed higher in search results than similar local businesses with lower ratings. Maintaining positive online reviews offers a valuable boost to your local search engine optimization (SEO)
Well, how do you do that? We have an excellent, and affordable method, to give you the best shot of receiving a 5-Star review and/or mitigating situations that need remediation. We call it the 5-Star Reputation Builder.
In a nut shell, we have automated a process that allows you to encourage feedback from your website visitors. If the feedback is positive, they are encouraged to fill out a 5-star review on Google. If they leave a concerning review (one that is below 4 stars), you have a chance to reach out to the visitor to resolve the issue prior to leaving the Google review, hopefully resulting in a good rating.
For more details, or to sign up for this service, click here.
Your website can’t accomplish much of anything without attracting visitors. Search Engine Optimization (SEO) is a cornerstone service we specialize in to drive visitors to your site.
SEO sets out to increase the quantity and quality of traffic to your website through organic search engine results. The ultimate goal of SEO for business is to generate organic traffic (searchers who click through to your website via a search engine).
We start by understanding the visitors you want to attract, identifying key search words, and running them through our predictive software to maximize results. Each period we not only report on the results, but we have a conversation (rare in these high-tech days) on how well we are doing and our next steps to improve results. We even keep track of conversions!
SEO broadly promotes your business in your search rankings. SEO, coupled with Pay-Per-Click (PPC), allows your campaigns to target specific products or services you want to emphasize.
Pay-Per-Click (PPC) advertising provides fast and effective results. This tried-and-true service allows targeted online marketing campaigns for your products and services. PPC is
Plus, many clients appreciate PPC ads because they are cost-effective. As the name indicates, you only pay for the ad placement when you get a click.
We start by understanding the products and/or services you want to emphasize and then we identifying key phrases, run them through our predictive software to maximize results. We also manner the entire ad development and bidding process to maximize results in an affordable manner. Each period we not only report on the results, but we have a conversation (rare in these high-tech days) on how well we are doing and our next steps to improve results. We even keep track of conversions!
PPC targets specific products or services you want to emphasize. PPC, coupled with Search Engine Optimization (SEO), broadens the reach of your targeted campaigns.
Turn you unknown website visitors into hot leads by accessing real-time intelligence that shows exactly which businesses visit your website and what they are looking for using Lead Forensics.
Uncover anonymous website visitors. Identify the businesses that visitor your website but don't inquire. Access full information about those businesses including:
- Business name
- Telephone number
- Address
- Industry
- Company size
- Contacts
Action leads before your competitors. Gain the competitive advantage with real time alerts when visitors of a chosen criteria visit your site. Create watch lists and be alerted when businesses of interest visit your site and automatically assign leads to your sales team to take action.
Close sales leads you never knew you had. When a whopping 98% of B2B website visitors don't make an inquiry, you could be missing out on leads that are in the market to buy. Turn website visitors into sales leads by uncovering exactly what they looked at on your website and for how long. This may help increase your conversion to sale.
Increase you online ROI. Track the end to end journey of the businesses visiting your website, so you can attribute leads and sales to specific marketing activity and channels.
When implementing our Authority Visibility System, we create content to be distributed to news sites which Google views highly which in turn boost rankings. This consists of writing one focused article each month, getting authority sites (major news organizations) to pick up the content nationwide. This builds quality links and citations for your business to deepen your reach on the topic of focus.
The Authority Visibility System goes deep. Each month there is a single article focused around a single topic. It will only get attention to a handful of potential search phrases. But since it is placed on high authority websites, Google gives it a ton of value. The articles themselves will show in the search results very fast because Google treats them as news (because the sites are news sites).
In these articles, the links back to the site elevate the standing of the entire website with Google. Plus, the citation of name, address, and phone number give Google what it needs to rank a site in the local search results. Each time we do this, we're strengthening a select few phrases to the point where you get a fast rise with the article, and eventually the site (usually in 3-5 months), showing on the first page of the search results. When we go deep, we elevate everything.
How are you staying in touch with current customers or visitors who show interest in your organization?
Using email blasting and drip marketing tools allow you to stay in touch wirth your customers and prospects. When you need to send one message to many recipients, email blasting is efficient. However, when a prospect takes a step toward you, a drip mail campaign assists in converting prospects to clients. Drip marketing is a communication strategy that sends, or "drips," a pre-written set of email messages to customers or prospects over time, according to a controlled schedule.
At Comstar we have one tool that can do both email blasting and drip marketing campaigns. Standard features include unlimited lists, easy-to-use editor, statistics, throttled delivery to prevent blacklisting, automatic bounce handling, opt in/out, campaign cloning, etc.
By adding social media management (Facebook, Twitter, Google My Business, etc.), Comstar expands your reach across the Internet. We offer 3 packages, combining traditional online marketing of SEO and PPC along with powerful social meeting postings, resulting in more traffic and conversions.
- Search Visibility - Objective: Get your business showing up in the search results.
- Social Visibility - Objective: Get your business showing up in the search results and on social media. This captures the attention of people who are searching, but also influences others when they first start thinking about purchasing your services or products.
- Lead Generation - Objective: Get your business showing up in the search results and on social media, with the goal of getting prospect to identify themselves. This captures the attention of people who are searching, and influences others when they first start thinking about purchasing your services or products. A path is offered for them to provide their contact information
and receive automated follow-up, keeping your options at the top of their mind.
Your intentions are good. You plan to update your site or blog, but rarely if ever get around to it. (Perhaps your day job gets in the way?)
Comstar can help. Our content development services will keep your website fresh, and bring your expertise to the forefront, too. We primarily do this through white papers, blogs and video.
Our professionals create this content with your help. They conduct interviews and turn that information into words or videos. You approve the content, and then post it. (Or, if you prefer, Comstar can handle that, too.)
The keys to our service are productive use of your time, a quality end product, and an ability to re-purpose content across many platforms to maximize its value. (The content we help you create might be posted on your website, your blog, and Facebook … .)
Wouldn’t it be nice to have fresh content in all those places?
A sampling of our work from over 25 years of web design and development
