Website Traffic Archives - Comstar, LLC

Google Analytics Changes Coming Soon to Every Website Near You

Robert Holdeman — Fri, 27 May 2022 16:47:08 +0000

In a little more than a year, on July 1, 2023, Google will sunset the existing Universal Analytics program. On that date all UA accounts will stop collecting data from websites. Will you be ready? Read about it...

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5 tips to improve your website’s Calls-to-action

Joseph Como — Thu, 03 Mar 2016 18:03:00 +0000

Use direct and clear language. It’s important to know that passive calls-to-action will get you low clicks and low results. Remember, your call to action should incorporate a powerful action of words. Tell what you want your website visitor to do. Verbs are specifically helpful when addressing actions you want your visitor to do. Calls-to-action or CTA’s should be written ...

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Online Contact Forms Can Spell L-E-A-D-S or S-P-A-M (or even S-C-A-M)

Robert Holdeman — Thu, 07 Jan 2016 23:54:15 +0000

One of the best means of getting leads from your website is an online form that can be completed by visitors who want to take you up on what your website offers or find out more about your business. As lead generation goes, those that come from a well-conceived online form are typically pretty solid, providing the information your sales ...

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Time to Evaluate Your Web Presence?

Robert Holdeman — Wed, 30 Dec 2015 15:20:19 +0000

It’s nearly 2016. Do you know where your website is? No, really, do you know where it is hosted? Do you know where your domain registration is or when it expires or who will get notified about it? Do you know where your dns is hosted? Or your email? They may not be all in the same place, but it ...

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Online Marketing: What You Need to Know to Start

Robert Holdeman — Tue, 29 Dec 2015 22:35:49 +0000

A good website will work for you, presenting your image and marketing message to potential customers. An effective website will enhance your marketing strategy and be of benefit to your company’s growth and operation. Regardless of how simple or complex your needs, Comstar works with you to define an internet marketing strategy that integrates with your total marketing efforts. Developing ...

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Amazing so far! And it’s still advancing…

Joseph Como — Wed, 18 Nov 2015 20:53:13 +0000

As Comstar celebrates 20 years in business, I couldn’t help but to think how far technology has come in such a short amount of time. As I started my day at the office, I sat down, grabbed my coffee and reflected my first encounter with technology. Like many kids growing up in the early 1990’s, I was remembering the good ...

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Marketing Starts and Ends With Statistics (Are You Getting the Traffic You Think You Are?)

Robert Holdeman — Tue, 17 Nov 2015 22:35:14 +0000

To understand how your website fits into your overall marketing efforts you need to understand how people are finding and using your website. Comstar offers a comprehensive web statistics package that pulls from our own web server log files and can provide you with the information you need. Success on the web means getting people to do what you want ...

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Why Black Hat SEO is a bad choice

Joseph Como — Tue, 13 Oct 2015 15:45:53 +0000

I learned long ago that the web development world is really the ‘wild west’ of the 21st century. It can be a fun place to build and design but it is also filled with the good the bad and the ugly. Web professionals that develop online assists for companies are in an environment of constant change. Here at Comstar, we ...

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Organic Search Engine Optimization by Comstar: The Keystone of Internet Marketing

Robert Holdeman — Tue, 06 Oct 2015 18:53:39 +0000

Search Engine Optimization, or SEO, is the first step to getting internet traffic to your website. This is a process which modifies your site to include the best-practice components that will make your site more visible to the various search engines. Search engines constantly change their rules trying to produce better and better results. While this improves the searcher’s experience ...

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Using the Power of Natural Language in Calls-to-Action

Joseph Como — Tue, 29 Sep 2015 15:48:59 +0000

Human language is probably the most challenging aspect for we humans. We have cultivated our own speech into our own way of communicating in our own area of the world: Spanish, French, English, Portuguese etc. You who are in website development, sales and computer programmers understand the power of language and how it can affect you personally and your business. ...

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