Computer Basics: What you want to know but are too afraid to ask.

Sometimes it’s nice to get back to basics, to have a refresher course to what we should know about computers, let’s face it, it can be a confusing world with iphones, tablets and other mobile devices on top of desktop computers. So, do you have computer questions but are to embarrass to ask? Questions you have wanted to ask but never …

Am I Best Represented With a Gmail, Yahoo, or Other 3rd Party Email Address?

In its simplest form Comstar’s email services allow you to have email at the same domain as your website. While this seems to be a no-brainer, some web hosting providers do not offer this important option. If you have a business card with your website listed, you should have your name at your domain, not your name at aol.com (yes, …

Mobile-Friendly Means More Website Traffic on Mobile Devices

Since Google announced Mobile-geddon in April of this year we’ve been keeping our eye on some of the clients’ website traffic whose SEO programs we manage at Comstar.  Some of them have already made the move to a responsive, mobile-friendly website design, while others have not. Six months ago Google let the world know that it was going to reward …

Is a Pay-Per-Click Strategy Something I Can Manage On My Own?

While search engine optimization is a must to get your site the attention it deserves on search engines, Paid Placement, also called Pay-Per-Click (PPC) or Cost-Per-Click (CPC), is an advertising model that can guarantee you high placement. A high position in search engine results will produce more click-throughs to your website. The paid placement, PPC, model delivers highly targeted customer …

Where Does Social Media Fit Into Business?

When you think about using social media to move your business forward, think about building relationships – they way more and more people are today, with an electronic connection. Understand who your customer is… It’s important to keep your business identity strengths and share your brand with those who follow you on social media. Many companies will take away focus …

Does it Make Sense to Host My Own Website?

Upon deciding to build a website, your company’s first natural instinct may be to host the site internally. After all, you’ve got a computer and a broadband internet connection. That’s all you need right? Not quite. Do you have an on-site staff that is well educated in the areas of inter-networking, web server management, internet security? A staff that isn’t …

Manage Your Own Website Content and Keep it Fresh

Anyone who has ever had a successful website can attest that one of the more daunting, yet crucial, tasks that you must perform as a website owner is content maintenance. That is, you must keep the text on your website current, relevant, accurate, and fresh. There are several ways to go about managing the content on your website. First, you …