While search engine optimization is a must to get your site the attention it deserves on search engines, Paid Placement, also called Pay-Per-Click (PPC) or Cost-Per-Click (CPC), is an advertising model that can guarantee you high placement. A high position in search engine results will produce more click-throughs to your website. The paid placement, PPC, model delivers highly targeted customer …
Where Does Social Media Fit Into Business?
When you think about using social media to move your business forward, think about building relationships – they way more and more people are today, with an electronic connection. Understand who your customer is… It’s important to keep your business identity strengths and share your brand with those who follow you on social media. Many companies will take away focus …
Does it Make Sense to Host My Own Website?
Upon deciding to build a website, your company’s first natural instinct may be to host the site internally. After all, you’ve got a computer and a broadband internet connection. That’s all you need right? Not quite. Do you have an on-site staff that is well educated in the areas of inter-networking, web server management, internet security? A staff that isn’t …
Manage Your Own Website Content and Keep it Fresh
Anyone who has ever had a successful website can attest that one of the more daunting, yet crucial, tasks that you must perform as a website owner is content maintenance. That is, you must keep the text on your website current, relevant, accurate, and fresh. There are several ways to go about managing the content on your website. First, you …
Why Black Hat SEO is a bad choice
I learned long ago that the web development world is really the ‘wild west’ of the 21st century. It can be a fun place to build and design but it is also filled with the good the bad and the ugly. Web professionals that develop online assists for companies are in an environment of constant change. Here at Comstar, we …
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