In the Spirit of the Season

Robert HoldemanWebsite Tools

One of the best ways to celebrate life is by giving back. In this season of giving none deserve more than those who give of themselves, so here are some non-profit organizations doing good for their fellow men and women, who would appreciate your support through online donations: Wisconsin Alliance for Fire Safety – “Give a gift that truly matters… …

Do You Know Where Your Web Assets Are?

Robert HoldemanWebsite Tools

You probably know right where to go to find your business or organization’s most critical assets, such as its articles of incorporation or business license.  Or who to go to for a record of depreciating assets, like office furniture, computers or vehicles.  Whether you are a one-person shop or have a team of people, you need to know that your …

Your Landing Page One and Done? Not So Fast!

Robert HoldemanShameless Self Promotion, Website Conversion, Website Tools, Website Traffic

A landing page is a great tool and focal point for your online marketing efforts.  Once you setup and monitor meaningful metrics for your landing page, don’t be afraid to make changes and then measure the results of those changes. Sometimes changing the on-page content is needed.  Perhaps your landing page copy needs tweaking or the addition of a photo …

Measuring Traffic and the Success of a Landing Page

Robert HoldemanWebsite Conversion, Website Tools, Website Traffic

With a landing page created and a strategy for driving traffic to it deployed, you are now ready to receive visitors looking for what your landing page offers and convert them into leads for your business.  But, how do you know if it’s working? You can go with the wet-finger-in-the-wind approach and “feel” it’s working when you start getting more …