In the Spirit of the Season

One of the best ways to celebrate life is by giving back. In this season of giving none deserve more than those who give of themselves, so here are some non-profit organizations doing good for their fellow men and women, who would appreciate your support through online donations: Wisconsin Alliance for Fire Safety – “Give a gift that truly matters… …

Do You Know Where Your Web Assets Are?

You probably know right where to go to find your business or organization’s most critical assets, such as its articles of incorporation or business license.  Or who to go to for a record of depreciating assets, like office furniture, computers or vehicles.  Whether you are a one-person shop or have a team of people, you need to know that your …

Your Landing Page One and Done? Not So Fast!

A landing page is a great tool and focal point for your online marketing efforts.  Once you setup and monitor meaningful metrics for your landing page, don’t be afraid to make changes and then measure the results of those changes. Sometimes changing the on-page content is needed.  Perhaps your landing page copy needs tweaking or the addition of a photo …

Magnetize Your Website With a Dedicated Landing Page

Think of a landing page (aka a lead generation page) as a sort of “smart magnet” for your website.  It wants to be smart enough to attract visitors interested in just one thing and convert them into leads or even sales for you.  It does this by being focused on one idea, service, product, or even geographic area so that …

An Internal Affair – Your Own Intranet?

Whether your organization is large, small or in between, you can probably benefit from a secure company intranet for sharing information on an ongoing basis among management, employees, representatives, etc.  One of the big advantages of a properly configured intranet is that authorized users can get what they need from anywhere at anytime, with just an internet connection (or even …

Preparing for Your Website Upgrade

So, it’s time to upgrade your website software.  What’s next? Start by opening your favorite browser and go through your website, page-by-page, making good notes about anything that may not be displaying or working correctly.  You may find that the site’s graphics won’t look right or some elements of your content may overlap one another.  Test all the functional elements …