Internet advertising revenues set a new record for the first quarter of 2012. $8.4 billion is the reported revenue according to the IAB – Interactive Advertising Bureau. It is the highest revenue ever reported and is a 15 percent increase over the $7.3 billion reported in the first quarter of 2011. Randall Rothenberg is President and CEO of IAB, and says, “More online consumers than …
Salesforce buys Buddy Media for $700 Million
The cloud-computing giant, Salesforce, announced the purchase of social-media company Buddy Media for almost $700 million. Salesforce faces increased competition from Oracle and other software pwerhouses. Oracle is ready to announce its Public Cloud service, most likely launching it this week. With launch of Oracle Public Cloud, Oracle is inducing a major technological challenge to Salesforce. Buddy Media focuses on social network marketing, selling …
Defending the Internet
A group called the Internet Defense League is trying to create a a way to mobilize open-internet activists to protest against legislation that would crack down too tight on the Internet. The group’s motto: “Make sure the Internet never loses. Ever.” The group has come up with a “bat signal” to rally their followers. Tiffiniy Cheng is co-director of the nonprofit …
DNS Changer Malware
Back in November, the FBI arrested individuals in connection with a malicious computer infection that attacks both Windows and Mac machines. It is called the DNS Changer Trojan. The DNS Changer malware replaces the DNS settings for the computers it infects with addresses of botnet servers. When users try to go to certain websites, the DNS changer redirects them …
Social Media Brings Back Discontinued Favorites
Just when you find the perfect moisturizer or the ideal shampoo it gets discontinued. Right? Perhaps you spent a lot of time searching for just the right product only to have it disappear from the shelves never to return. Sure you complained, but that did little to get the manufacturers attention. Now, thanks to social media like Facebook and Twitter, consumers are fighting back and …