Legal Risks to Using Social Media

Joseph ComoWebsite Tools

It’s probably never crossed your mind that your business could take on some legal risks if you or your employees use social media as part of your marketing strategy.  It’s a good idea to take the follow under consideration when promoting your company through social media.   #1. Intellectual property   Be careful about using content created by others. It’s OK to comment …

Internet advertising revenues set a new record

Joseph ComoWebsite Tools

Internet advertising revenues set a new record for the first quarter of 2012.  $8.4 billion is the reported revenue according to the IAB – Interactive Advertising Bureau. It is the highest revenue ever reported and is a 15 percent increase over the $7.3 billion reported in the first quarter of 2011. Randall Rothenberg is President and CEO of IAB, and says, “More online consumers than …

Salesforce buys Buddy Media for $700 Million

Joseph ComoWebsite Tools

The cloud-computing giant, Salesforce, announced the purchase of social-media company Buddy Media for almost $700 million. Salesforce faces increased competition from Oracle and other software pwerhouses. Oracle is ready to announce its Public Cloud service, most likely launching it this week.  With launch of Oracle Public Cloud, Oracle is inducing a major technological challenge to Salesforce. Buddy Media focuses on social network marketing, selling …