It’s probably never crossed your mind that your business could take on some legal risks if you or your employees use social media as part of your marketing strategy. It’s a good idea to take the follow under consideration when promoting your company through social media. #1. Intellectual property Be careful about using content created by others. It’s OK to comment …
Internet advertising revenues set a new record
Internet advertising revenues set a new record for the first quarter of 2012. $8.4 billion is the reported revenue according to the IAB – Interactive Advertising Bureau. It is the highest revenue ever reported and is a 15 percent increase over the $7.3 billion reported in the first quarter of 2011. Randall Rothenberg is President and CEO of IAB, and says, “More online consumers than …