Want to lower your bounce rate? Here are some easy tips on how you can achieve this! Check to make sure that your meta tags and keywords are relevant to your site. Irrelevant words and phrases target the wrong audience, which leads to you getting a bunch of visitors who are not looking for what your site has to offer. …
Bounce Rates – Part 1
Bounce Rates are a way to gain insight on your readers’ behaviors when visiting your site. Some sites’ bounce rates are lower, and some can be quite high. Why is this? What is an ideal bounce rate to have? But most importantly, what the heck is bounce rate? A Bounce Rate (BR) is the percentage of site visitors who arrive …
Quick and Easy Website Improvements
Everyone wants their website to be the best of the best. Many people try to achieve this through the use of bright colors and animated graphics. The truth is, all of that is distracting – it doesn’t get you business. A successful website that generates business is one that is easy to read and look at, and simple to use. …
Make Your Website an “Oreo Cookie”
I recently finished reading a book by Dan Furman, “Do The Web Write.” In it, Furman talked about being an “Oreo.” I found it humorous that he thought we should turn our businesses into one of America’s favorite cookies, but he proved a very valid point. I would like to share this point with you. In his book, Furman stated …
The Key is in Your Keywords – Part 2
You are all set with your list of keywords and are ready to add them to your site – but where should you put them to ensure that search engine spiders see them? Once you figure this out, how often should each word or phrase appear? There are several key places to make sure you have your keywords. The first …
The Key is in Your Keywords – Part 1
Do you know what keywords you should include in your website? Also, do you know where to place your keywords, and how frequently to use them? Knowing what keywords work best for your website, along with good placement and frequency of occurrence, are what gets your website noticed by search engines. In Part 1 of “The Key is in Your …
The 101 on Meta Tags
What meta tags do you have on your website? While they are not as highly valued as they used to be, meta tags can still gain you some recognition by search engines. Meta tags are HTML codes that you insert into a header on a page of your website, right after the title tag (this is done in your site’s …