Want to lower your bounce rate? Here are some easy tips on how you can achieve this! Check to make sure that your meta tags and keywords are relevant to your site. Irrelevant words and phrases target the wrong audience, which leads to you getting a bunch of visitors who are not looking for what your site has to offer. …
Bounce Rates – Part 1
Bounce Rates are a way to gain insight on your readers’ behaviors when visiting your site. Some sites’ bounce rates are lower, and some can be quite high. Why is this? What is an ideal bounce rate to have? But most importantly, what the heck is bounce rate? A Bounce Rate (BR) is the percentage of site visitors who arrive …
Quick and Easy Website Improvements
Everyone wants their website to be the best of the best. Many people try to achieve this through the use of bright colors and animated graphics. The truth is, all of that is distracting – it doesn’t get you business. A successful website that generates business is one that is easy to read and look at, and simple to use. …
Make Your Website an “Oreo Cookie”
I recently finished reading a book by Dan Furman, “Do The Web Write.” In it, Furman talked about being an “Oreo.” I found it humorous that he thought we should turn our businesses into one of America’s favorite cookies, but he proved a very valid point. I would like to share this point with you. In his book, Furman stated …
The Key is in Your Keywords – Part 2
You are all set with your list of keywords and are ready to add them to your site – but where should you put them to ensure that search engine spiders see them? Once you figure this out, how often should each word or phrase appear? There are several key places to make sure you have your keywords. The first …
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