Online advertising can be one of your most powerful low-cost marketing tools! When you advertise online, your message is out there 24 hours a day, 7 days a week. Online marketing tools vary from banner and pay-per-click ads, to auto-responder and email blasts. Pay- Per- Click (PPC) ads target the traffic you want. Advertising in this way means more realistic …
Browsers and Security Vulnerabilities
You’ve probably heard someone say, “I won’t try that new version until they’ve worked the bugs out”. “Bugs” is another term for “issues” and often times newly released upgrades or versions of just about anything technological will have “bugs”. Browsers are no different. Software bugs can range from annoying to frustrating, depending on what stops working. Sometimes, however, there are …
Internet Explorer Still Most Popular Browser – For Now
Microsoft’s Internet Explorer (IE) is by far the most popular web browser but it continues to decline and lose market share, according to a number of recent reports. Mozilla Firefox sits in second place and third place goes to Google Chrome. One report from Net Applications has Internet Explorer usage at 54%, but that is down from 60% reported at …
Website Analytics Are Good For Business
Web analytics is a tool used to measure, collect and analyze internet data. Today’s analytics do more than just tally up how many visitors come to your website each month. Analytics can tell you where your visitors go, how long they stay there, and whether or not they complete the sale, sign up or achieve whatever conversion goal you have …
Mobile Devices and Tablets Drive 7% of Total U.S. Digital Traffic
A recent report from comScore,Inc. called “Digital Omnivores”, revealed that nearly 7% of digital traffic in the U.S. is driven by smartphones, tablets and other mobile devices. The report says that digital media consumption is exploding and the impact on online visitation is tremendous! The term “digital omnivore” is defined by the report as “a consumer who accesses content through …