Yesterday I left off talking about subject lines for your newsletter mailings. To demonstrate the importance of a good subject line, I’ll use a different form of marketing to illustrate. Think of movie posters, specifically the taglines. Now even more specifically the poster for the movie Alien. I’ll describe it in case you don’t know what it looks like… It’s …
Promoting Your Ecommerce Store
Have you put together a plan for promoting your ecommerce store? Whether you run a big business, small business, or you hold down the fort at your home office, you’ve got to have some kind of media plan which includes an email newsletter. And that newsletter must go out regularly. Many ecommerce store owners fail to send out newsletters on …
Social Media Domination
Social media is a hot topic these days. Should your business be using Facebook, Twitter, or LinkedIn? We get asked about this a lot. Last week I had the chance to interview Lewis Howes and Sean Malarkey. Lewis is a LinkedIn expert and has co-authored a LinkedIn Success book on the subject. Sean is a Twitter expert. He got his experience …