Understanding the Basics of Web Hosting

A hosting service company allows individuals and businesses to make their websites visible and accessible on the World Wide Web. Comstar is a Hosting Services Provider.  We provides several aspects of hosting including website hosting, email hosting, DNS hosting, and server hosting (which is often called colocation). Hosting a website means providing space on a server that is connected to a high …

IMAP or POP Email?

IMAP or POP email, what’s the difference? IMAP and POP3 represent two different ways of sending and receiving email.  You may have seen both these options when trying to set up your email on your computer or phone.  Lately, I have been receiving many calls from our clients about which one they should select when setting up their mobile device …

Protection from Phishing

One of the ways in which the Internet Black Hats (bad guys) attack unsuspecting victims is through a type of attack called Phishing. In a typical phishing attack, the victim receives an email message that appears to come from a legitimate source such as their bank, PayPal, Amazon, or Facebook. The message often looks exactly like a real message from one of …

Social Media for Your Business

A question that I get from time to time is, “how can I use social media to benefit my business?” Sure Twitter, FaceBook, and LinkedIn (among others) are interesting, but are they beneficial?  For business owners, entrepreneurs, sales people, and marketers is there really value in these tools? Those who use social media extensively will argue they are certainly valuable.  …

Powerful Newsletter Subjects

Yesterday I left off talking about subject lines for your newsletter mailings. To demonstrate the importance of a good subject line, I’ll use a different form of marketing to illustrate. Think of movie posters, specifically the taglines.  Now even more specifically the poster for the movie Alien.  I’ll describe it in case you don’t know what it looks like… It’s …

Social Media Domination

Social media is a hot topic these days.  Should your business be using Facebook, Twitter, or LinkedIn?  We get asked about this a lot. Last week I had the chance to interview Lewis Howes and Sean Malarkey.  Lewis is a LinkedIn expert and has co-authored a LinkedIn Success book on the subject.  Sean is a Twitter expert.  He got his experience …

Web Genius Summit

As an website development and internet marketing firm we often get questions like: “how do I get more people to purchase on my website?” “should we be using Twitter?” “is search engine optimization really a good thing or just a waste of money?” “how can we show up on the first page of Google?” “what good is blog anyway?” Instead …