The navigation of your website is only useful if the visitor finds the correct word to click on for the information they are looking for. Is your navigation successful at this? Make sure that the words you are using on the navigation buttons are terms that your visitors would use (no industry jargon). Some websites try to come up with …
Same Photo = Boring
Imagine walking into a clothing store and having every manikin in each department wearing the exact same thing. How boring and strange. You would probably be asking yourself why they weren’t showing you anything new. This same concept applies to your website. It is best to use multiple photos throughout your site. Think about it – if a visitor is …