Many companies make the mistake of writing in a way of “we do this” and “we do that.” Nothing turns a visitor off more than that. Think more “you” and less “we”. Let’s look at an example. Imagine you are heading to a website to read about a certain type of oranges for sale. Here is what the website says …
One Font Type
Is font important on a website? Yes! The font is an important element in creating a visitor-oriented homepage. You’ve heard me mention visitor-oriented homepage before right? Here are some “rules” about font – Make sure that you are using only one font type throughout the page. This is very important so that the eye follows along properly from paragraph to …