Brand Image and the Internet

Joseph ComoWebsite Tools

Let’s talk about how your brand is being presented on the internet. First, what is brand image?  Brand image is a linkage to strong, favorable and unique associations to brand in memory. Did you know that your website can be an excellent tool to help facilitate this linkage!  In order for your website to assist with this though it must …

Tip: Answer Questions First

Joseph ComoWebsite Tips

Why do existing customers come to your site?  Most likely they are trying to find an answer to their question without having to call you. This is common knowledge to many people yet their company’s websites do not answer their visitor’s questions.   Does your site? Here is a simple item to add to answer customer questions.  Ready for it? Here’s …

How Do You Build Brand Awareness Online?

Joseph ComoWebsite Tools

Your website is an excellent way to help build your brand. As you probably remember from marketing class, two ways to build brand awareness are through: brand recognition and brand recall. Brand recognition is achieved through repeated exposure to a message and images.  Think about your website – does it promote the same message that your marketing materials do?  Does …